Digitalisation is not new. It has just meant different things throughout the years, shifting from typewriter to computer, from fax to email. Every technological evolution marks an uptick in productivity and performance. And the most successful and resilient businesses make sure they are ready to accept the challenge to change and adapt. With CFO 3.0, a new breed of trailblazer, evolving from CFO 1.0 and 2.0, finance leaders can use data and emerging technology to create a vision for the future. Embracing new techniques, such as predictive analytics, to drive digital transformation to new frontiers of its capabilities.